1. Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person

You may be asked to provide your personal information anytime you are in contact with UGent. UGent may use it consistent with this Privacy Policy. UGent may also combine it with other information to provide and improve products, services and content. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

How we use your personal information

  • The personal information we collect allows us to keep you posted on our latest service announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.

  • We also use personal information to help us create, develop, operate, deliver, and improve our services and content, and for loss prevention and anti-fraud purposes.

  • We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services.

  • From time to time, we may use your personal information to send important notices, such as communications about changes to our terms, conditions, and policies. Because this information is important to your interaction with UGent, you may not opt out of receiving these communications.

  • We may also use personal information for internal purposes such as auditing, data analysis, and research to improve UGent services, and end user communications.

2. Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

3. Cookies and Other Technologies

UGent websites, online services, interactive applications and email messages may use cookies and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

UGent may also use cookies and other technologies to remember personal information when you use its websites, online services, and applications. Our goal in these cases is to make your experience with UGent more convenient and personal.

You may at all times disable cookies in your browser or mobile device, but please note that certain features of our services and websites will not be available once cookies are disabled.

As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our services, and to gather demographic information about our user base as a whole. UGent may use this information for research purposes.

4. Disclosure to Third Parties

At times UGent may make certain personal information available to strategic partners that work with UGent to provide services, or that help UGent to provide services to end users. Personal information will only be shared by UGent to provide or improve our services; it will not be shared with third parties for their marketing purposes.

5. Service Providers

Android shares personal information with companies who provide services such as information processing, delivering services to you, managing and enhancing user data, assessing your interest in our services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information.

6. Others

It may be necessary - by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence - for UGent to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization or sale we may transfer any and all personal information we collect to the relevant third party.

7. Protection of Personal Information

UGent takes the security of your personal information very seriously. When your personal data is stored by UGent, we use computer systems with limited access housed in facilities using physical security measures.

When you use some UGent services or applications or post on a UGent forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

8. Integrity and Retention of Personal Information

UGent makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

9. Children

We understand the importance of taking extra precautions to protect the privacy and safety of children using UGent services. Accordingly, we do not knowingly collect, use or disclose personal information from children under 13, or equivalent minimum age in the relevant jurisdiction, without verifiable parental consent. If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, without first receiving verifiable parental consent we will take steps to delete the information as soon as possible.

10. Location-Based Services

To provide location-based services on UGent products, UGent and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your computer or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices' approximate location. Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by UGent and our partners and licensees to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt in to their location services.

Some location-based services offered by UGent require your personal information for the feature to work. You may withdraw consent to UGent and its partners' and licensees' collection, use, transmission, processing and maintenance of location and account data at any time by not using the location-based features and turning off services settings (as applicable) on your device and computer.

11. Third-Party Sites and Services

UGent websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

12. Google Maps

SoleWay uses Google Maps; your use of the application is therefore subject to your acceptance of Google’s privacy policy, which you can consult at

13. Google Analytics

We use Google Analytics to get insights in app usage. As specified by the Google Analytics policy, you can decide to opt-out if you wish so: in that case, please take a look at this page and/or check the in-app Settings page. Following information is used for Google Analytics:


  • page views

We do not log personal identifying information, nor your location.

14. Privacy Questions

If you have any questions or concerns about data processing or if you would like to make a complaint about a possible breach of local privacy laws, please send an email to*

All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.